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"[VIRTUE is] the model for what the new 21st-century media company looks like: a branding agency that integrates music and products through means that don't alienate its target market—or its client." |
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"With VIRTUE, media brand VICE helps marketers tap its genius." |
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"As publications continue to struggle or fold because of dwindling advertising revenues, one is thriving by selling not just ad space, but entire marketing campaigns." |
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"The major client selling point of VIRTUE, in terms of creating custom content for brands, is that it already has a standing army of writers, photographers, artists and producers making cool stuff of their own, why not use them to tell your brand's story?" |
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"VICE has its own online TV site, VBS, as well as an in-house advertising agency, VIRTUE. In conjunction with VICE editorial staff, VIRTUE develops everything from traditional ad spots to über-hip brand campaigns." |
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