Telling Stories from The People of the Town Tequila Built
We resisted the tequila marketing clichés of dudes in suits at a bar and crazy Mexican themed parties to create ‘Born in Los Altos.’ It’s a celebration of the proud people of Los Altos de Jalisco who embody the mythology & the provenance of tequila and of course, Cazadores.
Brand Strategy, Creative Direction, Branded Content, Advertising, Editorial
Born in Los Altos de Jalisco
“We did not create an advertising campaign but instead short documentaries which showcase the deep pride that CAZADORES has for being a part of the community.” - Zara Mirza, Head of Creative Excellence for Bacardi