This is Yoga
Taking the Practice of Yoga Beyond the Mat
We identified the practice of yoga as a discipline that can be expressed in many unexpected forms that go beyond the mat. More than just a brand campaign, This is Yoga turned into a global movement and a rallying cry for all who practice.
Brand Strategy, Social Strategy, Creative Direction, Advertising, Branded Content
- Global Impressions 1B+
- #thisisyoga instagram mentions 50K