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NEWS
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October 2nd, 2012
VIRTUE LAUNCHES PALLADIUM'S NEW WATERPROOF BOOT COLLECTION
To promote the launch of Palladium's new Waterproof Collection, VIRTUE and Palladium partnered with renowned exploration duo Undercity to launch a collaborative film entitled "Undercity: Las Vegas."
In the film, the Undercity team, director Andrew Wonder and urban historian Steve Duncan, document the subterranean tunnel system that quietly resides underneath the bustling city of Las Vegas. Throughout the exploration, the pair puts the new Waterproof Collection to the test as they navigate through flooded tunnels and rough terrain, bringing to light a side of Vegas the public has never seen.
The film was featured in international news worthy outlets including The Huffington Post and Daily Mail. |
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October 1st, 2012
THE CREATORS PROJECT LAUNCHES MASSIVE DIGITAL CONTENT INITIATIVE
As part of a massive original content initiative this fall, The Creators Project is presenting a ground-breaking series of digital art works, including a music video series, interactive films and art projects, the premier of The Creators Proiect on YouTube as part of their original content channel initiative, and a revolutionary line-up of Facebook projects aimed at reinventing the way people interact with the world's most popular social platform.
We also recently returned from Seoul as part of the 2012 event series, which kicked off with our first-ever San Francisco event before returning to Paris, São Paulo, and Beijing. Chris Milks' interactive Kinect-powered installationThe Treachery of Sanctuary toured the world with us, and each event featured several large-scale interactive works, film screenings, panel discussions, artist talks, and performances from bands like the Yeah Yeah Yeahs, Squarepusher, AraabMUZIK, Tanlines, Real Estate, Nosaj Thing, Idiotape, and former LCD SOUNDSYSTEM frontman James Murphy.
For details about each event, photo slideshows, and videos visit thecreatorsproject.com |
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May 1st, 2012
VIRTUE WINS FIVE WEBBY AWARDS
VIRTUE recently won five Webby Awards for The Creators Project and a documentary series on the Congo. We would like to thank everyone for their support and votes.
The Creators Project
* Official Webby Award Winner (Branded Content)
* Official Webby Award Winner (Music - Online Film & Video)
* People's Voice Award (Music - Online Film & Video)
VICE Guide to Congo
* Official Webby Award Winner (News & Politics - Online Film & Video)
* People's Voice Award (News & Politics - Online Film & Video)
Check out the new Creators Project website here and catch the Vice Guide to Congo at vice.com
The Webby Awards ceremony will take place on May 21st at 4:30pm, and will be live streamed at WebbyAwards.com |
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April 6th, 2012
PALLADIUM'S TOKYO RISING ON CNN
Three months after the devastating March 11th earthquake, we set out for Tokyo with Grammy Award-winning singer, songwriter and producer Pharrell Williams, to see how the young population of this iconic city was coping with the aftermath and ongoing elements of the crisis.
The resulting documentary was recently picked up by CNN and can be seen on CNN.com or at palladiumboots.com. |
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April 6th, 2012
VIRTUE LAUNCHES PALLADIUM'S NEW SPORT LABEL
On March 1st, Palladium and VIRTUE launched the first collection under the new ‘Palladium Sport' label. The new collection features Palladium's signature canvas in bright athletic colors, such as rio red, kelly green and indigo, with the classic Palladium white rubber outsole.
To promote the launch of the new label, VIRTUE created a film series to highlight the new collection through Palladium's ‘urban exploring' lens. The three-part series, entitled Streets in Focus, showcases three young photographers as they offer firsthand insight on their craft and the hidden terrain within their home cities that inspires them. The first film follows New York photographer Awol Erizku as he discusses the creative inspiration he finds within his South Bronx neighborhood and explores his favorite underground spots in New York. The second film highlights fashion photographer Josh Gordon as he gathers the latest trends in fashion, art, and music from London locales. In the third film, photographer Manuela Costa Lima permeates the unknown spaces of Sao Paulo, Brazil with her innovative lens.The films are now on view at palladiumboots.com. |
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April 6th, 2012
NOISEY LAUNCHES NEW MUSIC CHANNEL ON YOUTUBE
Noisey has officially launched its new YouTube music channel. The Noisey YouTube channel debuted with exclusive premieres of M.I.A.'s brand new video for "Bad Girls," as well as the VICE produced video for A$AP Rocky's "Wassup." Noisey is VIRTUE's first channel to launch as part of a new content partnership with YouTube.
The channel offers music fans the most extensive slate of original online music programming to date. Combining some of the best characteristics of the existing Noisey.com site with new original programming, the Noisey YouTube channel will cover not only the artists who matter most, but the trends and opinions that make up today's music culture—that is, the best live jams, geeky record store clerks, smarmy critics, destroyed hotel rooms, and everything in between.
Check out the Noisey YouTube channel. |
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April 6th, 2012
PROJECT X AND VIRTUE ARE PARTY LEGENDS
In the Fall of 2011, VIRTUE and Warner Bros. teamed up to create an integrated pre-premiere program to help seed the launch of Project X.
To kick things off we developed a series of short animated films with our favorite celebrity friends including Snoop Dogg, Kreayshawn, Nas and Tyler the Creator. The animated shorts were featured on a custom built Facebook tab entitled Party Legends. In addition we launched a 10 date screening tour accompanied by after parties featuring performances from Jesse Marco, Machine Gun Kelly and Pusha-T, hosted by Project X.
The campaign culminated in a co-hosted official premiere and after party complete with a remake of the Project X set and live streamed performances from A-trak and Tyler the Creator, as well as a closing set from Kid Cudi.
The film was met with huge success reaching $21.5 million in its inaugural weekend and over $50 million worldwide in its first 10 days. |
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April 6th, 2012
THE CREATORS PROJECT: SAN FRANCISCO 2012
The Creators Project debuted their first ever US West Coast event this March by transforming the historic Fort Mason neighborhood into a colossal two-day art and technology festival featuring towering multimedia art installations, live music performances, film screenings, and panels.
Artworks including United Visual Artists' Origin and Chris Milk's The Treachery of Sanctuary were on display all weekend in addition to a variety of film screenings and panel discussions like The Artist as Researcher and The Creative Potential of the Modern Web. Off the Grid food trucks provided delectable street food all weekend long.
On Saturday the Yeah Yeah Yeahs aka beloved Creators Nick Zinner and Karen O brought the post-punk rock, fresh off their recent psycho-opera collaboration, Stop the Virgens. Squarepusher also debuted his new live show, marking one of his first US performances in over seven years.
For a full recap of the event complete with photos and videos visit thecreatorsproject.com. |
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April 6th, 2012
HEINEKEN AND VIRTUE EXPLORE THE LIMITS OF DISCOTECTURE
On April 9th, VIRTUE and Heineken will debut the latest in a creative partnership exploring the culture and future of nightlife and club design. Nineteen emerging designers have been chosen to co-create a pioneering nightclub concept as part of the first edition of Heineken's Open Design Explorations. They will form cross-discipline, cross-cultural design teams and will bring together an exciting blend of ideas, influences and insights. Their concepts will be brought to life by Heineken as a ‘pop-up club' and presented to the world during Milan Design Week in April.
The trailer is now on view at VICE.com. |
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October 19th, 2011
THE CREATORS PROJECT RETURNS TO NEW YORK
This October, The Creators Project hosted an unforgettable art and technology festival in DUMBO, Brooklyn as part of their 2011 global tour. Some of the artworks have traveled the globe all summer, like the final adaptation of UVA's audio-visual sculpture Origin (open through October 23rd), Jonathan Glazer, J. Spaceman, Undisclosabe and One of Us' A Physical Manifestion of Ladies and Gentlemen, We Are Floating In Space and Life on Mars Revisited by David Bowie, Mick Rock and Barney Clay. Musical performances from artists like Florence + the Machine, A$AP Rocky, Atlas Sound, Four Tet and a DJ set by Justice helped round out the weekend, along with films like The Art of Flight by Curt Morgan (Brain Farm) and Scenes from the Suburbs by Spike Jonze and Arcade Fire. For the full line-up, photo slideshows and videos visit: thecreatorsproject.com. |
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September 23, 2011
VIRTUE AND PALLADIUM GO EXPLORING IN TOKYO
VIRTUE and Palladium team up for the latest installment of the Palladium Exploration series. Hosted by Pharell Williams, this episode took us to Tokyo where we checked out the bustling Japanese capital. We wanted to see for ourselves how the young creative class of Tokyo was dealing with the aftermath of the events of 3/11. Descending into the underground temple that rests several stories beneath the surface we experienced a concrete example of Tokyo's ability to triumph through innovation and persistence. That same resilience was apparent in the D.I.Y. spaces and art galleries we visited—we found a class of young people who were willing to go the distance for Tokyo in the face of adversity. Check out the Tokyo exploration and more over at Palladiumboots.com. |
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July 24, 2011
VIRTUE BRINGS THE NOISEY PROJECT TO LIFE
In a unique partnership with Dell and Intel, VIRTUE has developed a revolutionary video-driven music discovery platform. Noisey provides local music scenes with an international audience via an innovative platform that helps users to discover emerging and established bands from around the world.
In August, we are launching a new content series anchored by intimate one of kind events which are then broadcast for a global audience. It is a celebration of passionate fans and artistic creativity coming together through technology. In six countries, we invite established artists to create a once-in-a-lifetime live performance in a non-traditional venue where fans -no matter where they are- impact the live concert by responding to calls to action from the artists themselves. Fans in attendance are rewarded with an unforgettable intimate experience and fans watching online engage and participate in its very creation. |
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July 11, 2011
MORE AWARDS FOR THE CREATORS PROJECT
The Creators Project received some prestigious awards lately. One of the most-coveted design competitions for interactive media, The Communication Arts: Interactive Design Award, ranked us highly within our field, allowing us to publish globally in both print and online. The Creators Project gained a spot on The Most Contagious list, and received an award from One Show Entertainment for our creative positioning outside traditional or online media. One Show Interactive: Environmental/Experiential Campaign also gave us an award--no other brand or agency won in this category, making us the only ones to distinguish ourselves within this group. |
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July 11, 2011
THE CREATORS PROJECT UNVEILS STUDIO WORK AT COACHELLA
The Creators Project was the first-ever creative partner this year at Coachella. We re-imagined this year's festival by adding electrifying visuals to each performance powered by groundbreaking technology. We worked with some of the best minds in the business such as Muti Randolph, Arcade Fire, Chris Milk, United Visual Artists, Jonathan Glazer and J. Spaceman who created original works, and re-vamped everything down to the very structure of the main stage.
The Creators Project also solicited three of our favorite bands from China, South Korea and Brazil: New Pants, EE and Emicida. We also showcased interactive works by Mark Essen, Hojun Song and Lumpens in The Creators Project Tent. The Studio, an ongoing arts initiative, also showed selected artwork that will travel to our other events in Paris, Seoul, Bejing, Lyon and São Paulo. Check out the exclusive video footage from Coachella and more at thecreatorsproject.com |
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July 11, 2011
PALLADIUM BOOTS DEBUTS ITS BRAND NEW WEBSITE
Virtue and Palladium Boots unveil the newly designed Palladium website just in time for summer. The sleek new look offers daily blog entries, quick access to look books, and featured videos. At the forefront is Palladium's exploration series, featuring its latest entry Hidden Gems of L.A. Check out all of the latest videos and explorations at palladiumboots.com |
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February 18, 2011
MOTHERBOARD JUST GOT UPGRADED
After launching as a technology and science video channel in partnership with Dell 1.5 years ago, Motherboard has grown into a full-fledged destination for some of the finest, most eclectic coverage of the age of wonder. This week, it got upgraded.
The site features a new look, a fresh update of the site's famous grid design, complete with a carousel feature viewer, enhanced user participation tools, and a second season of our music series Electric Independence, presented by partner Toyota Scion. Check out the first episode, with Matmos, here . A new set of editorial and video franchises launches March 1st.
More than the usual tech news and gadget coverage, Motherboard's content continues to push through the clutter and seek a wider, more eclectic approach to technology. As in the fascinating, mythical world of innovation, the best is yet to come. |
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February 2, 2011
VIRTUE AND ADIDAS CELEBRATE THE HOLIDAY SEASON
VIRTUE and Adidas have teamed up to bring you an exclusive "Countdown To Holiday," Digital Advent Calendar. With an international lineup of celebrity interviews and a whole slew of holiday giveaways there is no reason you shouldn't check out the Adidas Originals Facebook page for yourself. |
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January 14, 2011
VIRTUE TAKES A LOOK AT THE DARKER SIDE OF GREEN
VIRTUE teamed up with Lexus to create buzz around the release of the brand new CT 200h. The multi-level online experience complete with streaming video and interactive experiences for users, darkersideofgreen.com, is definitely worth checking out. |
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January 4, 2011
VIRTUE AND LEVI'S EXPLORE TRUE AMERICANA
In conjunction with Levi's "We are All Worker's" campaign, VIRTUE has released a three episode series featuring the true American working class individual. Available to watch at VBS.TV, the documentaries take a look into the historic FAME studios in Alabama, a day in the life with Grayback Forestry firefighters and the bronc & bull league of the American Southwest. |
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December 17, 2010
VIRTUE AND EA SPORTS RELEASE "WE ARE ELEVEN"
VIRTUE teamed up with EA Sports to develop a series of eleven international soccer related video documentaries for the release of FIFA 11. If you love soccer as much as we do check out all the videos over at VBS.TV |
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December 17, 2010
VIRTUE WINS AD AGE MEDIA VANGUARD AWARD
We are proud to announce that The Creators Project has won the Ad Age Media Vanguard Award for the Best Integration of Video, Editorial and Experiential.
"Blazingly ambitious? Yes. Brilliantly executed? Absolutely?" - Ad Age
Click here to read more about what Ad Age had to say about the project. |
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December 6, 2010
"THE VICE GUIDE TO EVERYTHING" PREMIERE ON MTV
We are proud to announce that our new MTV show "The Vice Guide To Everything," will be premiering tonight, 12/6/2010, at 11/10PM central. The show is a dive into the absurdity of the modern condition; a look into some of the most interesting people, news, sub-cultures and rituals that you can't get from the mainstream media. Hosted by Shane Smith and featuring Thomas Morton and Ryan Duffy "The Vice Guide To Everything," isn't just about pushing the boundaries of modern journalism. It's about showing viewers a new look into the world that exists around them on a daily basis.
Go to the Vice website for a sneak peak into tonight's premiere. |
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October 13, 2010
VIRTUE WINS TWO ADWEB 3.0 AWARDS
We are happy to announce that we have won two awards at this year's Adweb 3.0 Conference.
Vanguard Award: The Creators Project
Best Campaign: Palladium Boots
Thank you to everyone who has made these projects such great successes. |
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September 20, 2010
SMIRNOFF NIGHTLIFE EXCHANGE PROJECT LAUNCHES
Crates have popped up in 14 cities around the world (including Miami, London, Berlin, Sydney and Bangkok to name just a few), marking the official launch of the Smirnoff Nightlife Exchange Project. People in each city are being asked to submit ideas that represent the best of their nightlife culture. Those ideas will become the inspiration for one-of-a-kind events and, on November 27th, each country will swap their crate with another country, unleashing an epic mash-up of 14 global nightlife events.
Go to Smirnoff's Facebook page to learn more and submit your own ideas. |
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September 10, 2010
DETROIT LIVES ON PALLADIUMBOOTS.COM
Palladium's newest exploration, "Detroit Lives," premiered yesterday on palladiumboots.com. With host Johnny Knoxville, we spent some time exploring how the young people of the Motor City are making it their own DIY paradise where rules are second to passion and creativity.
Already picked up by USA Today, The Detroit Examiner, Detroit Free Press, and Cool Hunting, "Detroit Lives" is giving the world a peek at how a generation is creating the new Detroit on its own terms, against real adversity. |
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July 22, 2010
THE CREATORS PROJECT UPDATE
Our first two events at Milk Studios in New York and Victoria House in London could not have been better. Now we're off to São Paulo, Seoul, then to our 3-day event in Beijing's 798 Art District.
Things have been off to a great start. The New York Times called it "Lollapalooza for the art-geek fashion crowd," while The Daily Beast said that The Creators Project is "a global tour that shows what happens when genius no longer has boundaries."
Follow us @creatorsproject and take a look at the new videos released daily at thecreatorsproject.com. And for those of you in São Paulo, Seoul, or Beijing, check for event updates here. |
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May 18, 2010
THE CREATORS PROJECT HAS BEGUN
We couldn't be happier to announce that The Creators Project has officially launched. In partnership with our friends at Intel, we are bringing together the world's leading and most relevant innovators in music, art, film, design and architecture. It will be an unprecedented creative initiative designed to connect global youth through a common passion for creativity and technology. Together, we are identifying leading artists and enabling them to showcase their works and artistic visions through interactive media including creative conferences, new multi-disciplinary collaborative projects and a new video website, www.thecreatorsproject.com.
Check it out. |
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March 29, 2010
PALLADIUM EXPLORES PIRATE RADIO IN LONDON
Palladium has officially come back to Europe. Starting in the UK, the legendary boot brand has released a new exploration, searching London's inner city tower blocks to find illegal pirate radio antennas hidden in plain sight. Watch the full piece here.
Born in the 1960's, the original pirates found an offshore base of operations in rusting anti-aircraft towers standing in the mouth of the River Thames. These strange structures remain today and Palladium took a boat ride to climb aboard and see where pirate radio started.
The release was marked by an event in conjunction with retailer size?, held in Shoreditch at The Old Blue Last, voted the UK's best live music venue by the NME. The event included the first public screening of Palladium's London Pirate Radio documentary film, and performances by DJ's and MC's from the film, including Logan Sama, J2K, Jammer and Ms Dynamite. Featured in the documentary, London-based grime DJ Logan Sama has put together an exclusive mix for Palladium, streaming here. |
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