NEWS

		February 17, 2010 OUR FRIENDS ARE COMPETING We just realized that over the last year we've shot the entire US men's and women's snowboarding halfpipe team. Every single one. Best wishes to them all. We're watching right now.

		January 12, 2010 NOVA IS ON MOTHERBOARD We've teamed up with our friends at NOVA to take you inside the secret lives of scientists. We'll get to know salsa-dancing ethnobotanists, rock-climbing robotocists, Arctic-exploring bassoonists, and many more over the next few months. Head over to Motherboard.tv and get acquainted with your new favorite scientist.

		January 1, 2010 BEST WISHES, KEVIN Last year, we had the chance to work with snowboarder Kevin Pearce and the rest of the Frends Crew while filming for the Alli Show. Working with him and the Frends Crew was an amazing experience - he's one of the most passionate, dedicated, and talented people we have met, and the Frends are one of the most supportive groups we've seen. Last week, while training, Kevin suffered a serious injury, and is currently recovering. We know that those same qualities that made him so amazing to work with, and the wonderful group of people around him, will help him to pull through this. Our thoughts and cares are with Kevin, his family, and all of the Frends.

		December 14, 2009 PALLADIUM ADDS VIRTUE FOR EUROPE 2010 We are pleased to announce that Palladium has chosen VIRTUE as their agency of record for Europe 2010. VIRTUE will launch the boots in Europe while continuing to develop the brand in the US. The European launch will feature an entirely new set of Explorations, building off the successes of "Oil of LA", "Ruins of New York", and others. Read more at AdAge.

		December 7, 2009 "SCHOOL OF SURF" PREMIERE ON MTV2 "School of Surf" premiers today, December 7 at 9am on MTV2. The show is about two high school surf teams on opposite coasts as they compete to go to the Red Bull's Riders Cup. One is from Malibu High School, the other from the OC of the East - Ocean City, New Jersey. The two towns couldn't be any more different. But the thing the two teams share is the dream of becoming pro surfers and balancing their lives with an obsession with waves. But this isn't another reality show, this is real life. Watch the trailer here and check out the full episode at MTV2.

		November 20, 2009 ADIDAS "HOUSE PARTY" GAME WINS AWARD VIRTUE Australia is the first runner-up of Creative Showcase 4.1, Australia's best free online award for creativity in digital advertising. Our "House Party Originals Game" got thousands of young Australians and Kiwis together in a massive online dress-up party to celebrate 60 years of soles and stripes.

		November 17, 2009 NEW UNEVEN TERRAIN SHOW LAUNCHED ON VBS The latest exploration "Oil of L.A." has launched on palladiumboots.com and VBS.TV. The episode centers on Los Angeles where viewers gain an unprecedented look into the city's network of secret oil wells that dot residential neighborhoods and clandestinely sit near schools, malls and beaches. Watch the episode here.

		October 29, 2009 VODAFONE HEROES LAUNCHES The content project where we document the creative pursuits of 50 cultural heroes across Europe has gone live at heroes.vodafone360.com. Watch selected trailers here.

		October 22, 2009 CRÉATURS DU FUTUR LAUNCHES The website which explores the space where creativity meets technology has gone live. Watch the content, then visit the site .

		October 9, 2009 THE ALLI SHOW IS ON THE AIR Tomorrow night is the premier of The Alli Show on MTV2. Episode 1 will follow Josh Grant - a Motocross National Championship contender - as he practices with his Metal Mulisha teammates and comes face to face with a brutal injury that threatens to end his season. View the trailer here. The Alli Show airs Saturdays at 11 p.m. EST on MTV2. Check allisports.com for additional content.

		September 1, 2009 MOTHERBOARD.TV IS IN BETA As of this day in history, September 1, 2009, Motherboard.tv has officially gone into beta. Watch a few selected episodes here, then explore Motherboard.tv.

		May 27, 2009 VIRTUE FEATURED IN THE NEW YORK TIMES The New York Times takes a look at what we do. Read the article here.