WORK


THE ULTRABOOK EXPERIENCE

VIRTUE has helped bring Intel together with some of the world's most innovative brands to create The Ultrabook™ Experience: a worldwide series of collaborations enabled by the Ultrabook, which is a new category of computing devices inspired by Intel.  Together, we are inspiring the next generation of filmmakers, we are sharing skills with the world, we're using Ultrabook technology to invite the world to participate in amazing experiences, and we're celebrating our passions and individuality. And there's more to come.

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PALLADIUM

Palladium hired VIRTUE to be their full service agency. To relaunch its range of iconic boots, VIRTUE is creating everything from web video content to print advertising, web design of palladiumboots.com, P.O.S. marketing collateral, event executions, and media planning.

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MINI : All THE WRONG PLACES

In December 2011, VIRTUE and MINI teamed up to create a new travel series, All the Wrong Places, devoted to far-flung adventures that exist outside superlative tour books and mainstream travel shows. The idea behind the series was to help re-ignite MINI's brand connection with younger males as it continued to build its growing line of cars. Each episode of All the Wrong Places invited one contest winner to drop whatever he or she was doing and partake in a thrilling adventure as a MINI co-pilot. The resulting adventures were then broadcast to the world via a social media based push that put MINI Facebook fans in control and on camera.  

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PROJECT X

In the Fall of 2011, VIRTUE and Warner Bros. teamed up to create an integrated marketing program to help seed the launch of Project X.

To kick things off we developed a series of short animated films with our favorite celebrity friends including Snoop Dogg, Kreayshawn, Nas, and Tyler the Creator, which were then featured on a custom built Facebook tab dubbed Party Legends. In addition we launched a 10-date screening tour accompanied by after parties featuring performances from Jesse Marco, Machine Gun Kelly, and Pusha-T, hosted by Project X.

The campaign culminated in a co-hosted official premiere and after party complete with a remake of the Project X set and live streamed performances from A-Trak and Tyler the Creator, as well as a closing set from Kid Cudi.

The film was met with huge success reaching $21.5 million in its inaugural weekend and over $50 million worldwide in its first 10 days.

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ADIDAS ORIGINALS

adidas approached VIRTUE with the challenge of creating a fashion story that would produce gorgeous imagery and captivating video to promote their Fall/Winter 2011 Originals Blue Collection. The goal was to create a model that would deliver assets across all categories with the ability to be easily adapted for future campaigns. The solution was a highly stylized video piece with complimenting imagery for print and online media highlighting the new Blue collection in a select location known as the Crystal Caves.

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ONE

ONE approached VIRTUE with a very unique challenge in assisting with the organization's campaign to bring necessary vaccines to children in developing countries. The goal was to create a video petition to spread awareness about two of the most deadly diseases for children under 5 growing up in the developing world, Diarrhea and Pneumonia. We chose Benin for it's unique culture, where Voodoo healers outweigh physicians in both number and influence over the people. Even with the support from the healers for vaccination the country still struggles to find funding for basic medicines. 

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MINI

In 2011, MINI hired VIRTUE to help build and activate the Wanderlust program in support of the Countryman release. The idea was simple: select influential members within a diverse set of creative communities, invite them to build their own travel-forward event, supply them with MINI Countrymans and send them on their way.

Armed with photos, videos and editorial from each trip, VIRTUE then turned on activation- display media, social media and content PR, driving back to minispace.com.

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NOISEY

Noisey is VICE's video-driven music channel and editorial brand, a leading voice for authentic music and global youth culture. Leveraging VICE's reach and music editorial, Noisey fills a gaping void in music programming, broadcasting new content daily and helping to shape the trends and opinions that make up today's music culture.

But Noisey is more than just a music site with engaging content: With teams around the world, it's a 360° multi-platform experience that includes YouTube's premium music channel, daily editorial, and exclusive video and mp3 premieres.

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INTEL

In May of 2010 VIRTUE and Intel partnered to launch The Creators Project, a new network dedicated to the celebration of creativity and culture across media, and around the world. The program features video profiles of Creators from seven countries, punctuated by a global event series showcasing interactive artworks, film screenings, musical performances and panel discussions. In 2011 The Creators Project launched a New York-based Meetup series, the Gallery—a portfolio site set up in partnership with the Behance Network—and The Studio, an arts initiative supporting artists using digital technology to push the bounds of creative expression. Several of these Studio works have traveled the world during this years' global event series.

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DELL

Motherboard began it's life in 2008 as a new VICE content platform exploring technology from a distinctly human perspective - short and long-form documentaries, photography, editorial and community participation from the intersection of culture and innovation. The goal has always been to provide a refreshing voice in the tech media landscape, raising the bar high above sterile gadget review sites and lowest common denominator culture blogs. Whether it's politics, science, culture, health, art, sports or food, Motherboard is there telling the story of our odd future.

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VODAFONE

Vodafone hired VIRTUE as strategists and content creators for the 360 Heroes program as part of the launch of the Vodafone360 phone. The program features content about the creative pursuits of 50 cultural heroes across 8 European markets.

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Lexus

VIRTUE teamed with creative agency, Skinny, to stimulate exposure of the new Lexus hybrid luxury vehicle the Ct200H. To accomplish this task we developed an interactive website, darkersideofgreen.com, along with an online original video series that worked to brand the CT 200h as a new kind of hybrid.

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ADIDAS

adidas approached VIRTUE with the task of developing a unique seasonal outreach to coincide with their "Countdown To Holiday," campaign. Exclusively delivered via the adidas Original Facebook page, VIRTUE created an international digital advent calendar featuring a series of daily updates of original video content, downloadable gifts and paraphernalia, interactive games, as well as vox pop questions and interviews with notable adidas friends and family from around the world.

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LEVI'S

To drive awareness of the Levi's Fall 2010 Workwear Collection, VIRTUE documented a series of Americana stories that celebrated the working individuals and culture of the Deep South, Pacific North West and Western Frontier. The content served as marketing for the collection as well as a piece in Levi's larger "We are All Workers," campaign.

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ELECTRONIC ARTS

VIRTUE has had an ongoing relationship with EA for over two years, producing custom marketing campaigns for a wide range of titles.

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NIKE

For Nike, we've worked across categories and around the world to produce a variety of work ranging from catalog shoots to press imagery, documentary video to custom publications, and POS. Working variously as a production company, creative partner, and strategic asset, we've helped Nike connect to leading edge consumers and mainstream audiences alike.

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SMIRNOFF

The Smirnoff Nightlife Exchange Project is a one-of-a-kind experiment in global nightlife culture. People from 14 countries around the world were invited to submit their ideas, using the Smirnoff Facebook app, on what makes nightlife unique in their country. On November 27, 2010, the world united and the best party ideas from one country were swapped with another country, unleashing an epic mash-up of 14 global events on the same night. We are the global experiential agency for the Nightlife Exchange Project, providing strategic and creative leadership at all levels of the program as it continues to evolve and grow.

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RED BULL

Red Bull taps VIRTUE as a content creator. School of Surf, the story of teen high school surfing in America, began as an online show and will soon air on MTV. We are also creating an 8-part show called "Live Fast. Ride Young," where we follow the young riders on the European MotoGP circuit of the Red Bull Rookies Cup.

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VOLVO

Volvo hired VIRTUE as a media partner for the Creative 30 campaign, an unprecedented cross-platform campaign incorporating print, online, video, and an event to showcase the most up-and-coming creative talent in the UK. It combined a unique media partnership between The Independent, Yahoo!, and VICE, bringing authenticity, authority, content, and a 360 reach to a market Volvo was not currently talking to.

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EDUN LIVE

EDUN LIVE, Bono and Ali Hewson's fashion line, hired VIRTUE to re-brand their look and feel, create content, and design a new website.

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