WORK


ROCK BAND

MTV Games and Harmonix gave us the challenge of branding Rock Band. From the packaging to advertising to online videos, our goal was to create a cultural phenomenon. Rock Band has widely been credited as transforming both the gaming and the music industry.

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ALLI - Alliance of Action Sports

NBC Sports and MTV hired us to re-brand action sports via their AST Dew Tour, a summer tour of Skateboarding, BMX and FMX competitions. We created an entirely fresh brand for them, changed their name to ALLI - Alliance of Action Sports, provided ongoing brand and media strategy, shot all the content for their website, created a TV show for MTV2, designed the look and feel of their events, and created a line of clothing.

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DELL

Dell tasked us with re-engaging Generation Y: this resulted in the creation of Motherboard. Motherboard is a completely fresh take on technology content that began as a show on VBS.TV and is now a standalone website - Motherboard.tv - supported throughout by Dell.

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PALLADIUM

Palladium hired VIRTUE to be their full service agency. To relaunch its range of iconic boots, VIRTUE is creating everything from web video content to print advertising, web design of palladiumboots.com, P.O.S. marketing collateral, event executions, and media planning.

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WYBOROWA

Wyborowa, the Polish wodka brand owned by Pernod Ricard, hired VIRTUE as their global agency of record to re-introduce one of the world's oldest wodkas to a new generation of fans.

Work to come!

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VODAFONE

Vodafone hired VIRTUE as strategists and content creators for the 360 Heroes program as part of the launch of the Vodafone360 phone. The program features content about the creative pursuits of 50 cultural heroes across 8 European markets.

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NIKE

For Nike, we've worked across categories and around the world to produce a variety of work ranging from catalog shoots to press imagery, documentary video to custom publications, and POS. Working variously as a production company, creative partner, and strategic asset, we've helped Nike connect to leading edge consumers and mainstream audiences alike.

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INTEL

On behalf of Intel Europe, our offices in London and Paris created an integrated campaign exploring the space where creativity meets technology. We also function as their marketing and PR partner for the program, entitled "Createurs du Futur."

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ELECTRONIC ARTS

VIRTUE has had an ongoing relationship with EA for over two years, producing custom marketing campaigns for a wide range of titles.

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RED BULL

Red Bull taps VIRTUE as a content creator. School of Surf, the story of teen high school surfing in America, began as an online show and will soon air on MTV. We are also creating an 8-part show called "Live Fast. Ride Young," where we follow the young riders on the European MotoGP circuit of the Red Bull Rookies Cup.

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VOLVO

Volvo hired VIRTUE as a media partner for the Creative 30 campaign, an unprecedented cross-platform campaign incorporating print, online, video, and an event to showcase the most up-and-coming creative talent in the UK. It combined a unique media partnership between The Independent, Yahoo!, and VICE, bringing authenticity, authority, content, and a 360 reach to a market Volvo was not currently talking to.

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EDUN LIVE

EDUN LIVE, Bono and Ali Hewson's fashion line, hired VIRTUE to re-brand their look and feel, create content, and design a new website.

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MTV

MTV has looked to VIRTUE to shoot music in various forms - mostly live shows, but also in-studio performances and short form music documentaries.

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