Booking.com wanted to become a brand that inspired people based on what they love to do, not just where to stay.
We created Booking Loves, a global content platform driven by data that connected the most searched passion points to travel destinations.
This repositioned Booking.com as a travel partner that put our audience’s wanderlust first.
Audience Insights, Content Strategy, Creative Direction, Original Content, Publishing
- VIEWS 8.1MM+
- SITE VISITATION UPLIFT +7%