Chanel

Visualizing Scent As a New Sense

The Fifth Sense is a creative platform in partnership with i-D. Inspired by the empowering spirit of Gabrielle Chanel, we worked with women from multiple disciplines including set design, photography, programming and filmmaking to explore the multi-sensory complexities of scent.

We generated a strong following amongst the female millennial audience with over 4MM visitors engaging on the site for over three minutes and a return rate of 53%.

Services

Creative Direction, Content Strategy, Experiential, Talent Partnerships, Video Series

The Results

  • VIDEO VIEWS 23MM+
  • UNIQUE VISITS 2.15MM

Create an experience with us: partnerwithvirtue@vice.com