Visualizing Scent As a New Sense
The Fifth Sense is a creative platform in partnership with i-D. Inspired by the empowering spirit of Gabrielle Chanel, we worked with women from multiple disciplines including set design, photography, programming and filmmaking to explore the multi-sensory complexities of scent.
We generated a strong following amongst the female millennial audience with over 4MM visitors engaging on the site for over three minutes and a return rate of 53%.
Creative Direction, Content Strategy, Experiential, Talent Partnerships, Video Series
- VIDEO VIEWS 23MM+
- UNIQUE VISITS 2.15MM