Dove Men+Care

We used “Dear Future Dads” as a platform to support paid paternity leave.

For Father’s Day (2018) Dove Men+Care wanted to create a campaign that didn't stereotype fathers as being feckless and disconnected from the family, but rather, showed them as attentive caregivers.

Services

Creative development, Strategic development, Video production, Social and digital content creation

Raise awareness with us: partnerwithvirtue@vice.com