Holden

Setting the stage for the battle of the century: Car vs. Drones

How can we drive reconsideration for a legacy brand while launching a new model?

‘Car Vs Drones’ was a bold new direction, not only for Holden, but the wider auto category. The battle of speed, technology and custom-built drones was the foundation of a national campaign including TV spots, online content all while paving the way for paid TV integration.

Services

Creative Direction, Advertising, Content Creation, TV Spots

Client Quote

“Engaging and innovative content challenging the status quo. It makes you sit up and take notice.”

–Geraldine Davys, Executive Director of Marketing, Holden

The Results

  • Video Views 600K+
  • Impressions 5MM+

Innovate your automotive launches with us: partnerwithvirtue@vice.com