This is Yoga

Taking the Practice of Yoga Beyond the Mat

We identified the practice of yoga as a discipline that can be expressed in many unexpected forms that go beyond the mat. More than just a brand campaign, This is Yoga turned into a global movement and a rallying cry for all who practice.

Services

Brand Strategy, Social Strategy, Creative Direction, Advertising, Branded Content

The Results

  • Global Impressions 1B+
  • #thisisyoga instagram mentions 50K

This is how you work with us: partnerwithvirtue@vice.com