VIRTUE, the creative agency born from VICE Media Group, is a global agency located in 21 offices around the world - including key offices in New York, London, and Singapore.
Powered by a media and entertainment icon, we have a unique vantage point: we operate inside culture, and we build brands from there - something we call INSIDER MARKETING.
Specifically, we are:
1. Industry experts operating inside culture
The strategic and creative expertise of a creative agency, with direct access to the means to shape and create culture.
2. Lean but global
We make the most of the VICE footprint and have people working from 22 countries around the world, offering local nuance and a global perspective, without the inflexibility of a vast agency structure.
3. Agnostic but connected
We can think and make in any space because we are extremely well connected to different capabilities and areas of expertise. Offering a broad scope without the vested interest.
PEOPLE
We bring together Talent, Creators and Social Media into the “new influence”. We match the right people to the right brands through our dynamic Talent Cloud..
PREDICTION
Vice’s network of stringers and cultural correspondents from around the world give us a unique sense of “Cultural Insight”, allowing us to see around corners.
PLACEMENT
We embed your brand in culture through events, experiences and innovations.
PRODUCT
We make things people want, not things people pay to avoid. We do that at the speed of culture.
These have helped us earn substantial awards for our culture and category defining work that has led to substantial commercial success for our clients. This critical recognition includes over 668 awards across our group - including Cannes Lions, Clios, Emmy’s, Peabodies and even a Pulitzer.
WE HAVE SUBSTANTIAL CATEGORY EXPERIENCE
HOW WE’VE HELPED CATEGORY & NON-CATEGORY BRANDS
ENGAGE WITH A YOUNGER AUDIENCE
Urban Decay
Making An Iconic Beauty Brand Iconic Again
Bushmills
Showcasing the real Irish spirit
DDR Museum
Exploring the untapped potential of gaming and education
Carlings UK
Grand Prix Winning Digital Clothing Collection
POINTS OF VIRTUE TITLE HERE
As an agency that moves at the speed of culture, we’re constantly sharing what inspires us as well as what’s influencing the cultural zeitgeist. Pulled from our intelligence and insights teams across our borderless network, these data points feed out strategy, creativity and output. Most importantly, they have a direct impact on the commercial success of our client campaigns. Here are a selection that might interest you:
Scar Tissue
A report exploring the potential long-term effects of 2020 onGen Z.
