The Data We Collect

In performance of the Services or if you use the Site, VIRTUE collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked or linkable, directly, or indirectly, with a particular consumer or household (“personal information”). As used in this Privacy Policy, “personal information” does not include information that is considered “publicly available” (under U.S. law), aggregated, anonymized or otherwise deidentified under applicable law. In particular, we may have collected the following categories of personal information from you within the last twelve (12) months.

We collect certain information from you when you use our Site and Services. We collect personal information directly from you, directly from third parties who provide us with your information in order to allow us to provide the Services to you, and indirectly from you when you browse and otherwise use the Site.

We also collect aggregate data for internal reporting, and we count, track, and aggregate visitor activity for the purpose of analysis of general traffic flow and feature usage related to our Site. To the extent that we use deidentified personal information, we will not attempt to re-identify it with the exception of determining whether our deidentification process is satisfactory.

Cookies and Other Similar Technologies

We may use some limited cookies and similar technologies on our Site. Where required in accordance with local laws, we will provide you with further details about this use and your preference options in a banner on our website.

How We Use Your Personal Information

We use your personal information to provide our Site and Services, and to engage in the activity and related activities for which we collect it. Specifically, we use your personal information to:

• Perform our Services, including communications with consumers regarding our Services
• Provide support and resolve questions or issues relating to the Services and/or our Site, or otherwise in connection with the Services
• Deliver information, newsletters and content to users who sign-up to receive them via our Site
• Improve our Sites and Services and for statistical analysis, such as to estimate our audience size and usage patterns
• Improve, develop, promote and expand our brand name
• Internal research for technological development and demonstration
• Maintain the safety, security, authentication and integrity of our Site, Services, databases and other technology assets
• Comply with applicable laws, court orders and regulations, including responding to law enforcement requests

In Europe, our lawful basis for this processing is contract to provide the requested Services, compliance with law where our processing is required to comply with such laws, consent where you have given your consent directly to us for specific processing activities and otherwise it is our legitimate interests as a business in responding to queries, improving the Services, analytics and correspondence.

Categories of Personal Information Sold or Shared to Third Parties

For the purposes of this Privacy Policy, “sell” means the sale or transfer of your personal information to a third party for monetary or other valuable consideration, subject to certain exceptions under applicable law. For purposes of this Privacy Notice, “share” means transferring, making available or otherwise disclosing your personal information to another party for purposes of sending advertising to you based on your personal information obtained from your activities across distinctly branded sites. “Share” and “sharing,” as used in this section, do not include transfers of personal information described in this Privacy Policy as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or in the event of insolvency, bankruptcy, or receivership. Should such an event occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with this Privacy Policy. We do not share or sell your personal information, as those terms are defined under the applicable privacy laws.

How We Disclose Your Personal Information

We disclose personal information to certain third parties to enable them to fulfill the purposes described in the “How We Use Your Personal Information” section of the Privacy Policy above. The personal information provided to our service providers is limited to that personal information which is necessary for them to fulfill these purposes. Our service providers have contractually agreed not to use your personal information other than as necessary to fulfill the applicable purposes and in accordance with applicable law. We may disclose the following categories of personal information with the following categories of service providers:

• Identifiers. Data analytics providers, operating systems and platforms, internet service providers, technology providers, and cybersecurity providers.
• Internet or other similar network activity. Data analytics providers, operating systems and platforms, internet service providers, technology providers, and cybersecurity providers.

In addition to the above, we may share your personal information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control) where permitted by law and consistent with this Privacy Policy. We may disclose your information to a buyer or other successor in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, including at the negotiation stage.

We may also disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies.

Finally, we may share your personal information with other third parties when we have your consent or direction to do so.

Disclosures of personal information may involve a transfer of personal information to another jurisdiction where data protection laws may not be the same. Where needed, we comply with local laws on data transfers by putting in place appropriate contractual safeguards to protect and safeguard your personal information.

Security and Retention

We implement reasonable security measures to ensure the security of your personal information. Please understand, however, that no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk. If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Site or Services or providing your personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Site and Services. We may post a notice via our Site if a security breach occurs or otherwise attempt to contact you.

Personal information is retained for as long as is necessary for the purpose for which it was collected, taking into account any legal requirements, the need to defend and pursue legal claims and business analytics and improvement.

Collection of Data from Children

Our Site is not intended for children under 18 years of age, and we do not intend to collect any personal information from such children. In the event that we learn that a person under the age of 18 has provided personal information to us, we will delete such personal data as soon as possible. We do not sell or share the personal information of children under 18 years of age.

How Long We Keep Your Personal Information

We keep your personal information for as long as necessary or advisable with regard to the purpose for which it was collected, and we reserve the right to retain it to the full extent not prohibited by law.

Your Privacy Rights

Some jurisdictions afford residents rights with respect to their data. If you live in one of these jurisdictions and we have collected personal information from you, you may have some of the following data rights:

• Right to Know – Subject to certain exceptions and legal obligations, you have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including whether we sell or share such information. You also have the right to request confirmation that we process your personal information and the right to request access to personal information collected about you and, depending on your state of residence, information regarding the following:
  • The categories of personal information we collected about you;
  • The categories of sources of that information;
  • The business or commercial purposes for which we collect, sell or share personal information about you;
  • The categories of personal information about you that we have disclosed about you and the categories or names, as required by law, of persons or vendors to whom it was disclosed for a business purpose; and
  • The specific pieces of personal information we have collected about you.
  • This information is disclosed above in the “The Data We Collect” and “How We Use Your Personal Information” sections. You may also submit a request for this information as described below. To the extent legally required, we will provide a copy of the personal information we have collected about you, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
• Right to Correct – You have the right to request that we correct any inaccurate personal information we maintain about you. In response to your request, we may request additional information showing that the information you want to correct is inaccurate.
• Right to Delete – You have the right to request deletion of your personal information, subject to certain exceptions as permitted by law. We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
• Right to Non-Discrimination – You have the right to not be discriminated against for exercising any of these rights.

If you or an authorized agent would like to exercise one or more of the above rights, you can do so through one of the following means:

1. By filling out a Privacy Rights Request Form available at https://virtueworldwide.com/dsar-form.
2. By emailing us at privacy@vice.com.

We may need you to provide additional information to verify your request, such as providing data elements so that we can confirm they match the information already maintained by us. We will not use this additional information for anything other than handling your request. Similarly, we will not require you to create an account of any sort, solely for the purpose of exercising your rights under applicable data protection laws.

Please note that in some jurisdictions you may authorize another individual or a business, called an authorized agent, to make certain requests on your behalf. We may ask the individual to submit documentation or proof supporting their authority to represent you, and we may ask you to either verify your own identity or confirm that you provided the authorized individual to act on your behalf.

We endeavor to respond to all such requests within forty-five (45) days, although there may be a brief delay in processing a request while we verify that the request is valid and originates from you as opposed to an unauthorized third party. If we require more time, we will inform you of the reason and extension period in writing. Depending on your jurisdiction, if you are unsatisfied with our response, you may have the right to appeal a decision with us regarding your previous privacy rights request.

Your Nevada privacy rights. If you are a Nevada resident, you can request that we not “sell” your “covered information” (as defined in applicable Nevada law). To make such a request, you may send us an email at privacy@vice.com with the subject NEVADA PRIVACY REQUEST.

California Shine the Light. California residents with whom we have an established business relationship may request a list of third parties with whom we have shared personal information (as defined by the Shine the Light law) for their direct marketing purposes. To make such a request, you may send us an email at privacy@vice.com with the subject CALIFORNIA SHINE THE LIGHT.

Additional European rights. If you are located in the UK or European Economic Area you have additional rights to complain to your data protection regulator if you have concerns about how we have processed your personal information (and in the UK, you also have a right to complain directly to us). You also have a right to object to processing where we have relied on legitimate interests for the processing, a right to restrict data processing and a right to withdraw consent. Please note that these rights are not absolute and may be subject to limits and exemptions in accordance with applicable laws.

How We Respond to Do Not Track Signals

At this time, our Site does not recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.

Changes to this Privacy Policy

VIRTUE may, from time to time, revise the terms and conditions of this Privacy Policy. VIRTUE will provide notice of such modifications by publishing them on our Site and revising the “Effective Date” above. Material revisions to the terms shall be effective no sooner than thirty (30) days after posting on the Site. Your continued use of the Site and Services following the posting of changes to this Privacy Policy will mean that you accept those changes.

Contact us

You may write to us at privacy@vice.com if you need to receive this privacy policy in an alternative format due to a disability or for any privacy concerns and requests relating to this Privacy Policy, or our Site, our Services or any other aspects of our Site.

Last Updated: March 11, 2026.