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The creative agency born from VICE

Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight. We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching. Because brands should add to the world they want to be a part of - not distract from it.


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Virtue is a borderless agency with teams assembled from around the world

Rob Newlan
Global President

Krystle Watler
Managing Director, The Americas

Susan Pratchett
Managing Director, Western Europe
Louise Lang
Managing Director, Northern Europe

Aaron Pearce
Managing Director, AMEA
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