They are being skipped, scrolled, drowned out, blocked. Left behind.
The media landscape has changed
Brands no longer just compete for attention with other brands.
It's a landscape without brand interruption
Brands need to look for a visible and valued role inside culture, not just ways to interrupt it.
A culture-led approach to building brands.
As a creative agency operating inside an award-winning media-and-entertainment group, we have a unique vantage point: inside culture.
As well as all the usual core creative agency services, this gives you unprecedented access to capabilities other agencies don’t have.
CORE AGENCY SERVICES
Upstream, agnostic, and very well connected.
We offer all the disciplines you find in any creative agency - client services, strategy, creative, production - but powered by VMG expertise, insight, foresight and cultural fluency.
Additional services that tap into specific areas of VMG's infrastructure.
PREDICTION PRODUCTION PLACEMENT PEOPLE
We read culture to understand the forces shaping your audience, category and brand. We explore those forces with consumers to see how they're playing out. Then we use all of it to predict, find opportunities and navigate to long-term strategies that will help your brand cut through.
In a world where most of the marketing budget is spent on things people ignore, Virtue gives brands direct access to the makers of things people seek out. Direct access to a means of producing a more valued and visible cultural output for brands.
As the consumer experience expands and evolves across a vast array of technologies, platforms and spaces, we help you stay ahead and innovate anywhere in that ecosystem of touchpoints. With our roots in culture & entertainment, we have unique expertise in how to think and make an impact across them all. We’ll show you how to stay one step ahead.
With unprecedented access to talent from - high-profile megastars to makers and influencers - we can give brands more rewarding and culturally richer relationships with talent beyond the transactional, helping it to become a living, breathing part of the brand.
Huiwen heads up the strategy team for APAC. Her ultimate achievement to date is fending off the neighbourhood police at a party involving pole dancers.
PRESIDENT, VIRTUE Chief Creative Officer, VICE Media Group
Formerly TBWA's Global CCO, his work has resulted in several Cannes Grand Prix, Clios, and D&AD “Agency of the Year awards.” He leads the creative excellence of Virtue and VMG.
Global Chief Growth Officer
Suresh helped grow the businesses of Ogilvy, Engine and Blue Focus International prior to Virtue. He has been named onto the Top 100 Lists for Ethnic Minority & LGBTQ+ leaders by the FT, and ADCOLOR nominee.
SVP, Global Operations
Esther joined in January 2014 at VICE and in 2019 at VIRTUE. She is leading the finance and operations teams and has been guiding VIRTUE through its growth.
Managing Director NORTH AMERICA
Whitney has been in the Virtue ecosystem for 5+ years (Toronto and Brooklyn) across a number of different roles, including Head of Client Services leading client relationships and project management.
Managing Director APAC
Stuff Lesley's made for brands: a reality TV show, an 8-bit game, sonic droid cyborg entertainers for crowds of up to 150,000, a hit song (ok and some ads too).
Managing Director MEA
Tarek has executive leadership experience with Landor & Fitch, Brand Union, Grow, and Krafthaus and brings strategic thinking, entrepreneurial drive, and a global mindset acquired from living and working in Europe, Africa, and the Middle East.
In 3 years Morten led VIRTUE’s EU agencies from non-contenders to the top 3 most awarded agencies in the world. He's now responsible for VIRTUE’s Global Innovation lab.
ECD North America
“MCT” is behind Logitech’s global platform to champion creators under the banner of “Defy Logic”, Planned Parenthood’s response to Roe V wade, P&G, to Dove Men+Care, ASICS, Google, Bushmills and Chevy.
Nate has worked with brands in almost every sector, from cultural institutions like the V&A and BBC Natural History Unit to global brands like Samsung, Virgin, Jaguar Land Rover and Diageo.
ECD MEA & APAC
Passionate and vocal on audience first narratives Ciaran has built a long-standing history of award winning work that sits at the heart of entertainment and innovation.
Head of Strategy MEA
Alvaro is a Peruvian strategist with over 12 years of experience, 6 in MENA. He’s a frequent guest speaker at advertising schools and universities in LATAM and UAE.
Using proprietary data, VICE audience surveys, platform and real time social data, we have a deep connection with a young audience that lives at the leading-edge of culture. We understand the cultural forces shaping the future and exerting pressure on your consumer, your category, and your brand.