Venture into the culture economy

Flying high in the sky in every city. Every corner of culture. PIGEON is out there searching, gathering knowledge, and seeing where the world is moving. Never miss an insight. Sign up to our monthly newsletter.

PIGEON BY VIRTUE

(OUR CAPABILITIES)

PIGEON is a cultural accelerator powered by a proprietary operating system (OS) for businesses looking to capture and create value in the culture economy. We allow clients to act quickly by consulting across a four sprint accelerator.

01
CONNECT
Mapping Cultural Value
02
EXPERIENCE
Understanding the needs of active communities, audiences and co-creators 
03
ANTICIPATE
Strategic foresight planning
04
DO
Creating products and services designed to deliver cultural contribution 
Accelerate your cultural advantage
LET'S TALK

PEEP THE PIGEON POV

(ARTICLES)

LEARN HANDS-ON WITH PIGEON LIVE

(EVENTS & WORKSHOPS)

Flying to a location near you.

CODE BREAK
(Workshop)
Transform research into action with a half-day session focused on the two most relevant culture codes for your brand, fostering strategic thinking and creative solutions.
THE PINK RETHINK LDN
(Event)
Exploring why brands are rethinking women's role/influence in wider society, business, and media with speakers from the worlds of sports, finance and health: England Cricket Board’s Kate Miller, Vestpod’s Emilie Bellet, and Reckitt’s Rose Gell.
THE CULTURAL CAPITAL AUDIT
(Workshop)
The Cultural Capital Audit defines and quantifies the value — “Cultural Capital” — that brands can generate by engaging consumers in relevant areas of culture.

OUR LATEST INTEL

(REPORTS & DEEP DIVES)

Arming you with intelligence and insights from inside culture.