Venture into the culture economy

Flying high in the sky in every city. Every corner of culture. PIGEON is out there searching, gathering knowledge, and seeing where the world is moving.

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PIGEON BY VIRTUE

(OUR CAPABILITIES)

PIGEON is a cultural accelerator powered by a proprietary operating system (OS) for businesses looking to capture and create value in the culture economy. We allow clients to act quickly by consulting across a four sprint accelerator.

01

CONNECT

Mapping Cultural Value

02

EXPERIENCE

Understanding the needs of active communities, audiences and co-creators

03

ANTICIPATE

Strategic foresight planning

04

DO

Creating products and services designed to deliver cultural contribution

Accelerate your cultural advantage

LET'S TALK

PEEP THE PIGEON POV

(ARTICLES)

Gen Z got bored of the same shit – is it time to do things differently?

The Enduring Allure of Iconic Japanese Style Aesthetics

LEARN HANDS-ON WITH PIGEON LIVE

(EVENTS & WORKSHOPS)

Flying to a location near you.

VIRTUE GUIDE TO CULTURE NY

(Event)

Exploring 10 culture codes with the help of industry leaders like poppi’s Allison Ellsworth, the Kansas City Chiefs’ Lara Krug, TikTok’s Krystle Watler, and VIRTUE’s Whitney Milne, in an event led by PIGEON’s Amy Davies.

CODE BREAK

(Workshop)

Transform research into action with a half-day session focused on the two most relevant culture codes for your brand, fostering strategic thinking and creative solutions.

THE PINK RETHINK LDN

(Event)

Exploring why brands are rethinking women's role/influence in wider society, business, and media with speakers from the worlds of sports, finance and health: England Cricket Board’s Kate Miller, Vestpod’s Emilie Bellet, and Reckitt’s Rose Gell.

THE CULTURAL CAPITAL AUDIT

(Workshop)

The Cultural Capital Audit defines and quantifies the value — “Cultural Capital” — that brands can generate by engaging consumers in relevant areas of culture.

OUR LATEST INTEL

(REPORTS & DEEP DIVES)

Arming you with intelligence and insights from inside culture.

The 2024 VIRTUE Guide To Culture

Ten culture codes to keep you in lock step with youth culture

THE STATE OF ARAB YOUTH

Our latest youth study dives into the MENA region.

The ScreenWear Paper: A Global Exploration of Digital Fashion

Digital fashion is just one way we’re able to express ourselves in an ever more complex, virtual world

New codes of luxury

Where status is sustainable