Soda’s for drinking. not overthinking.
We’ve all been there. Choosing whether or not to have a soda can be a loaded decision. That’s why for our second campaign with poppi, we decided to encourage soda drinkers everywhere to stop overthinking it.
In the campaign, we tapped into relatable moments of beverage choosing analysis paralysis and positioned poppi as a healthier soda alternative.
We debuted our :60 spot during the #1 moment for thinking about soda: Super Bowl LIX. And since the Big Game is synonymous with nostalgia plays and big name celebrity talent, we took a new approach teaming up with creators Alix Earle, Jake Shane, and Rob Rausch.
Through relatable everyday moments, we showed that with only 5g of sugar, prebiotics, and no baggage, the choice makes itself. And sometimes, the best answer is the simplest one: get a poppi.
Impact
Results
From niche prebiotic soda to a household name
+630%
Increase in HHP from 3% to 22%
$200M → $500M
Sales growth in 2.5 years
70%
Awareness with women <24 years old and 45% nationally
Most effective Big Game Ad
In brand perception, awareness & purchase intent, 2025
