The Future of Soda is Now

Welcome to the Future of Soda

For decades, soda was stuck in the past – dominated by legacy brands pushing sugar-laden formulas. poppi changed that, creating a better-for-you soda with prebiotics and a passionate online following. But to truly take on Big Soda, it needed to break through to mass audiences. That's where VIRTUE came in.

We helped poppi turn cultural momentum into exponential growth. We amplified poppi's formidable cult appeal to the general public through two big Super Bowl moments - first, a breakthrough ad that rejected celebrity gimmicks in favor of cultural authenticity, and a year later, a digital-native campaign that cemented poppi as the guilt-free soda of choice.

The result? A positive feedback loop in which mass placements and grassroots, community-led activations drove record engagement, brand love, and sustained demand. poppi isn't just a trend-it's a contender.