Crits & Sips

Turning game nights into wine nights

Wine and RPG aren’t an obvious pairing. But in a world where wine is losing relevance, especially among men, you have to look beyond the elitism of traditional wine culture and into the communities shaping how this audience actually socializes.

So you partner with the most influential Dungeons & Dragons franchise in the world, Critical Role, and drop a session set designed to turn RPG nights into wine nights. The Crits & Sips Pack, by Dark Horse wine, included a wine tote, a wine-filled dice set, and an exclusive dragon-claw wine stopper.

The pack made its debut during a Critical Role episode with millions of views, followed by a sweepstakes that gave fans the chance to win their own set. The RPG community embraced it, and wine officially earned a seat at the gaming table.