Because gamers shouldn’t have to choose between love and the game
Game life vs. love life: the ultimate gamer dilemma. Go out with your partner, and you let your squad down. Stay in to play, and your partner is left hanging. For Valentine’s Day, Apothic Wine made sure gamers no longer had to choose between love and the love of the game.
The Designated Player was a first of its kind program that let pro gamer Timmy2Cans step in and handle game night while a lucky amateur player stepped out for a romantic Valentine’s date, all expenses paid by Apothic.
Launched with a hero film across Timmy2Cans’ platforms and Apothic’s digital channels, and supported by a series of online content to keep the conversation and engagement going, this Valentine’s Day campaign turned an impossible choice into a win for everyone.
