Ryze and Shine

From mushroom coffee to coffee with mushrooms

When RYZE came to us, they were a fast-growing DTC brand with a loyal fanbase, thriving in performance marketing. But, they needed to move beyond functional messaging to unlock their next phase of growth. To move from niche wellness to mainstream relevance, RYZE needed a culture shift: from mushroom coffee to coffee with mushrooms.

We built a new brand platform RYZE & Shine to anchor the brand in personal transformation. And the work is working.