Excycle

It’s preloved season.

We all have emotional baggage from past relationships, but that shouldn't hold us back. ExCycle that past and begin your new era.

Everyone is preloved. But that's not always seen as a good thing, especially when it comes to dating. Tinder set out to change that perception and found a way to help singles transform their relationship baggage into a cathartic opportunity to confidently date again.

Tinder teamed up with upcycling fashion designer, Sami Miro, to work with five singles on a journey of transformation, by re-creating their ex's clothing into bold, custom-designed comeback outfits–turning break-ups into glow-ups.

The final looks were revealed at a gallery style pop-up in NYC, where guests could also exchange their ex's clothing for customized new pieces. ExCycle didn't just trend, it hit home. We're all preloved and we all deserve a fresh start.

Impact

Results

1.2M

Views

476%

Increase in engagement

+400

Transformations

“Quickly caught the attention of the fashion world.”

“A fresh perspective”

“A unique project”