Reinforcing L’Oréal Paris’s innovative nature
In a time where we spend more of our social encounters online, why not enable people to utilize these platforms to express themselves more freely?
L’Oréal Paris’s first digital make-up line that enables our audience to explore the boundaries of modern make-up, live in their video calls.
We were the first beauty brand to be featured natively in Google Duo’s videocall app, and have developed a suite of digital looks and products for people to play with. The first step to the bigger ambition of a digital beauty case.
Impact
Results
Used over 10M times in video calls during first 2 months
Featured In
“Beauty has never been so futuristic”
“L’Oréal has come to our rescue”
