We want to share what inspires us and in so doing, arm you with intelligence and insights from around our borderless, global network. As the agency born from VICE, we have access to some of the most insightful thinkers and makers impacting the world today. So whether it's a deep dive to download or a hot take to think on, you'll find them all here.

DEEP DIVES
The Spaces In Between
Eastern Women & Identity
For brands working in Asia & the Middle East, it often proves difficult to navigate the cultural tensions in these dynamic societies. Depicting women in outdated ways or simply deploying cut-and-paste strategies from Western marketing can under- and mis- represent women in the region. Well intended or not, audiences are quick to pour scorn on those who get it wrong. Our qualitative study spans 7 countries as it explores 5 major themes: Identity, Reflection, Performance, Labelling, and Collective Action.
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For brands working in Asia & the Middle East, it often proves difficult to navigate the cultural tensions in these dynamic societies. Depicting women in outdated ways or simply deploying cut-and-paste strategies from Western marketing can under- and mis- represent women in the region. Well intended or not, audiences are quick to pour scorn on those who get it wrong. Our qualitative study spans 7 countries as it explores 5 major themes: Identity, Reflection, Performance, Labelling, and Collective Action.
Ramadan
It's time to break with the cliches in advertising.
We all know that during the holy month ad spend increases, but what doesn’t increase, is the distinctiveness in brands’ communication. Virtue explores distinctive paths that advertisers could utilize this Ramadan to stand out and be additive to culture.
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We all know that during the holy month ad spend increases, but what doesn’t increase, is the distinctiveness in brands’ communication. Virtue explores distinctive paths that advertisers could utilize this Ramadan to stand out and be additive to culture.
Alcohol & Cannabis
A tale of two substances and their evolving vice and virtuosity.
For years, Alcohol and Cannabis have been categorized in opposite ways: alcohol as a virtuous part of our society, and cannabis as a criminalized vice. But attitudes are shifting and we predict it won't be long until the widespread opinion on which is really the virtue, and which is the vice, are switched.
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For years, Alcohol and Cannabis have been categorized in opposite ways: alcohol as a virtuous part of our society, and cannabis as a criminalized vice. But attitudes are shifting and we predict it won't be long until the widespread opinion on which is really the virtue, and which is the vice, are switched.
Scar Tissue
A report exploring the potential long-term effects of 2020 on Gen Z
Recessions faced during our formative years of 16-22 leave behavioral scars we carry through life: 2008’s crash and the anxiety of income instability saw millennials delay having children and buying houses. Today, it will be Gen Z who face potentially the worst recession in a century during these key formative years. The scars will be deep, impacting society, culture, and business forever. To access the full report plus more from Virtue please enter your email below.
CLICK TO READ
Recessions faced during our formative years of 16-22 leave behavioral scars we carry through life: 2008’s crash and the anxiety of income instability saw millennials delay having children and buying houses. Today, it will be Gen Z who face potentially the worst recession in a century during these key formative years. The scars will be deep, impacting society, culture, and business forever. To access the full report plus more from Virtue please enter your email below.
New Horizons
If it's not already, Animal Crossing should be on your radar in a big way.
Animal Crossing is a social simulation video game on the Nintendo switch. Player-characters inhabit their own island paradise populated by anthropomorphic animals, where they can engage in a myriad of activities such as fishing, bug hunting, building, and most notably collecting items and customizing their island. The latest instalment, New Horizons, is the first AC game where sharing the player experience via social media is possible.
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Animal Crossing is a social simulation video game on the Nintendo switch. Player-characters inhabit their own island paradise populated by anthropomorphic animals, where they can engage in a myriad of activities such as fishing, bug hunting, building, and most notably collecting items and customizing their island. The latest instalment, New Horizons, is the first AC game where sharing the player experience via social media is possible.
Digital Renaissance
Our guide to understanding the new digital age before it crosses over into the mainstream
We are in a Digital Renaissance. In this new world, bedrooms are the new Silicon Valley, the Influencer bubble has burst and the next wave of entrepreneurs come from Only Fans, not business school. Virtue has created a guide for understanding this new age before it crosses over into the mainstream — futurecasting what it could mean for industries and ideas of the future.
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We are in a Digital Renaissance. In this new world, bedrooms are the new Silicon Valley, the Influencer bubble has burst and the next wave of entrepreneurs come from Only Fans, not business school. Virtue has created a guide for understanding this new age before it crosses over into the mainstream — futurecasting what it could mean for industries and ideas of the future.
Esports
It's bigger than a game
Attracting larger audiences than the Big Game without the astronomical price tags, Virtue has designed a guide to understanding the landscape and the alternatives to the marketing playbooks of traditional sports. With more ways to engage and entertain audiences, today Esports is far bigger than a game.
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Attracting larger audiences than the Big Game without the astronomical price tags, Virtue has designed a guide to understanding the landscape and the alternatives to the marketing playbooks of traditional sports. With more ways to engage and entertain audiences, today Esports is far bigger than a game.
Youth in Pandemic
Hopes and Fears for an Uncertain Future
As the first lockdowns began to spread across the world, VICE’s Information Desk undertook a comprehensive study that spoke to nearly 10,000 respondents across 30 countries. Offering a remarkable view of the effect on Gen Z and Millennial cohorts’ attitudes, this now serves as a unique behavioral benchmark.
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As the first lockdowns began to spread across the world, VICE’s Information Desk undertook a comprehensive study that spoke to nearly 10,000 respondents across 30 countries. Offering a remarkable view of the effect on Gen Z and Millennial cohorts’ attitudes, this now serves as a unique behavioral benchmark.
Youth in Pandemic
The Kids Are Not Alright
Complementing the initial March report, ‘The Kids Are Not Alright’ tracks the evolution of youth’s attitudes and behaviors over seven months to determine the pandemic’s lasting impact on the world.
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Complementing the initial March report, ‘The Kids Are Not Alright’ tracks the evolution of youth’s attitudes and behaviors over seven months to determine the pandemic’s lasting impact on the world.
HOT TAKES